The way people find experts has changed. Get the free AI PR Authority Playbook →

Austin  ·  Retained Nationwide

Your reputation lives on the record.

We build it. We defend it. We prove it. AI PR, crisis management and executive media training for leaders whose stakes are real.

As Featured In

The Stakes

One bad interview can undo ten good years.

Your reputation is your most valuable asset. It's also the one most executives never train to defend. Reporters train every day. So do the algorithms that now answer questions about you before you can. We've sat on the other side of the camera. Now that knowledge works for you.

What We Do

Three disciplines. One standard.

Christine Haas Media is a public relations firm that partners with leaders and organizations to build, defend and prove their reputations in earned media and AI search. From our headquarters in Austin, Texas, retained nationwide.

The Record

Credentials that survive a fact-check.

Our founder brought the newsroom's standards with her. The firm runs on them.

7
Emmy Awards, including two for Best News Anchor
17
Years as a news anchor and investigative reporter
24+
Associated Press awards, plus national and regional Murrow Awards
1
Investigation entered into Congressional testimony

Client Voices

The people we've prepared.

Featured Case Study

The extraction the whole world watched.

In 2021, Christine secured and managed all international media coverage for the safe extraction of the Afghan girls' soccer team and their asylum in Portugal. High stakes, hostile timeline, global press. That's the discipline behind every engagement.

Read the Case Studies

The Founder

The anchor who switched sides.

Christine Haas spent 17 years in broadcast journalism as a news anchor and investigative reporter. Her reporting changed Texas law and was entered into Congressional testimony. She's interviewed Oprah Winfrey, Hillary Clinton and a long list of governors and senators.

Then she stepped away from the anchor desk and built the firm she wished her interview subjects had. She is the creator, host and executive producer of Legal News Hour and Entrepreneur News Hour, television programs that have aired on network affiliates in Dallas, Austin and Houston, most recently in June 2026.

Meet Christine
Christine Haas, Founder and CEO of Christine Haas Media

The AI PR Authority Playbook

How to become the name ChatGPT, Google AI and Perplexity recommend. Free download.

Get the Playbook

Questions

Asked and answered.

What does Christine Haas Media do?

Christine Haas Media is a public relations firm that partners with leaders and organizations to build, defend and prove their reputations in earned media and AI search. Our practice spans media placement, crisis management and executive media training, delivered through our AI PR methodology. The firm was founded in Austin by 7-time Emmy Award-winning investigative journalist Christine Haas.

Who does the firm work with?

Attorneys, physicians, founders and executives whose reputations carry real stakes. We cap our client roster so every engagement gets senior attention.

What makes the firm different from other PR agencies?

Christine spent 17 years inside the newsroom. We know how stories get made because we made them. And we never buy coverage. No pay-to-play placements, no purchased awards. Everything we build for you can survive a fact-check.

Do you handle urgent matters?

Yes. Crisis engagements are prioritized. For time-sensitive matters, reach our rapid response line at 512-751-1592.

What is AI PR?

When people ask AI tools who to hire or trust, the answers come from verified, consistent, machine-readable information. AI PR is the discipline of making sure that information exists, is accurate and points to you. Read the full definition on our AI PR page.

Be ready before the red light turns on.

The interview, the crisis, the AI answer. All of them are decided before they happen. Preparation is the whole game.

Request a Consultation
Scroll to Top